Hello, is this __________?
“Hey, this is Bruce Lesher. (if not owner) Who am I speaking with?”
Hello, is this __________?
“Hey, this is Bruce Lesher. (if not owner) Who am I speaking with?”
✅ If They Hesitate or Avoid Answering just continue on after a few seconds otherwise skip to opening:
No worries! I just wanted to make sure I’m reaching the right person. I’m calling about __________
(This keeps the call moving without being pushy.)
With Website Opening (Tactical Empathy & Time Constraint Acknowledgment)
“Hey [_____________], this is Bruce Lesher. I know you’re busy, so I’ll be quick.”
• “I was looking at your website and noticed a few things that might be hurting your online presence.”(((Stop and listen)))
No Website Opening (Tactical Empathy & Time Constraint Acknowledgment)
• “I was looking for your business online but didn’t see a website—did I get that right?”
• “I Would like to share what I found about your business?”
If they say something like, not a priority or some other balk
• “I hear that a lot, and we’ve found that small fixes—like making your site load faster or showing up better on Google—can make a big impact.”
• “I put together a quick free video breaking it down.(up speak)”
• “What’s the best email to send it to?”
If they resist, label their hesitation
Sounds like you might have some concerns about this?” and let them explain.)
Gatekeeper Bypass (If Needed)
“Hey, I was hoping you could help me out.”
• “I put together a quick free video that could really help [Company Name] get more online visibility.”
• “What’s the best email to send it to?”
If they ask what it’s about, mirror: “What’s it about?” then clarify:)
It’s just a short breakdown of a few ways to improve their online presence. No pitch—just some useful insights.”
If they say the decision-maker is busy, label
Sounds like they’ve got a lot on their plate.” (short pause) “When’s the best time to reach them?
Close (Low-Commitment Next Step)
No pressure at all—just some insights to help.”
• “If you like what you see, we can chat later.”
• “What’s the best email for you?”
Close [if talking to biz owner]
• Perfect—I’ll send that over in about an hour
• “Before I go, would you be against setting aside 10-15 mins to go over those key metrics sometime tomorrow?”
• “I have a little flexibility, what time works best for you? I have some time slots open tomorrow afternoon or (Next Day) morning. Which would be better for you? ”
(wait for the answer
Repeat time back to person and email to send video to.
___________________